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FEBRUARY 2010

SPECIAL REPORT: REAL ESTATE 2010
Winning At Today's New Rules For Buyers, Sellers And Homeowners

It's never easy to give blanket advice about real estate. That's because all of our buyers, sellers and owners have unique needs and a different property, timeline, budget, location and marketability to work with. Then there's the wild card: The current economy can and does do unpredictable things.

We are here to help you navigate your specific situation -- and win at the new rules of real estate in our area for 2010. This special issue of our newsletter will help you take advantage of the trends and opportunities available right now and in the months to come.

Buyers can win with interest rates near historical lows and some government incentives available, because it's still a good time to buy. With a multitude of homes on the market in many areas, home selection is large. Great deals are out there -- if you are ready.

Sellers can win even though putting a home on the market now may mean there is more competition. Yet in today's market, if your home is priced right and in tip-top condition, it will sell quickly, especially when compared to distressed homes, many of which need repairs or updates.

Homeowners can win by capitalizing on many financial advantages during 2010. Energy-efficiency tax credits remain in place for many popular home improvements, and you could claim the tax credit when you file your 2010 taxes next year. Not only do the incentives pay you back today for making changes as you benefit from lower utility costs, but increased value means a better price when you sell someday.

No matter how the new rules of real estate apply to you, you're in good hands when you work with us as your experienced real estate professionals. Give us a call for answers to any home buying or selling questions. We'd love to hear from you this year!

SIMPLE TRUTH

Home Selling Can Be Simpler, If Not Always Easy

Reaching your goal to sell your home does not have to be a complicated task. Every successful sale comes down to a simple set of truths. If followed, these truths can take much of the guesswork out of selling your home.

Price Sells
The most effective marketing is often the least complicated: Price sells. Simply said, price your home to sell and that in itself will be your most powerful marketing tool. Based on our experience in your neighborhood and surrounding area, we know how to help you arrive at the right listing price that will get your home sold quickly in today's market.

Simple truth: Pricing too high will cause buyer interest to wane after the first few weeks your home is on the market. Pricing under market value should not be a concern as multiple offers are possible in such a scenario, causing the final selling price sometimes to be above your listing price.

Assess Your Competition
We know your area. With our extensive knowledge of local sales data, nearby listings and time on the market, we can give you a clear picture of how your home will fare against nearby listings. We know the location and condition of your competition, its sales history, pricing history and can simplify this information for you when you decide to sell.

Simple truth: Obtain and understand your home's competition before you put it on the market. Your only direct competition is nearby comparable properties.

Stay Focused
Keeping a long-term focus makes selling decisions easier. Think about your long-term goals and not short-term complications. What you paid for your home, the money invested in improvements and sentimental attachments are all valid concerns sellers have. However, focusing on your ultimate goal of selling your home to make your next move (cross-town or across the country) is the goal you need to put in the forefront and aim for to keep things simple.

Simple truth: Keep an eye on your goals to be achieved upon selling your home, not on your home's past history. Thinking ahead wins every time.

Go With A Pro
As your real estate professional, we can help keep the selling process simple and streamlined for you. We will keep you up-to-date without overburdening you with data and statistics. We'll make presentations to you -- and potential buyers -- clear and concise to make closing a sale uncomplicated.

Simple truth: Real estate professionals (like us!) can help you get your home sold quickly and easily -- and for the best price.

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