Sunday, July 15, 2018
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Randi F. Rainmaker
CLHMS, GRI, ABR, CCIM, ePro, EcoBroker
Gooder Group
2724 Dorr Ave, Ste 103
Fairfax, Virginia 22031

Office: 703-698-7750
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Can a used house compete effectively against new construction?

Film Clapper In some boom markets, the well-orchestrated efforts of new-home developments can make selling a "used" home seem impossible. But you can direct your own award-winning performance, and truly compete in the home-selling business.

A successful builder designs homes and decorates models with specific "profile families" in mind. Every detail of a model home – from the name of the style to the decor of each room – is calculated to emotionally grab families who resemble the profiled family. "This is us!" the prospective buyers should say to themselves as they tour the home.

Then the builder arms a professional sales staff with a variety of easy mortgage plans, making possible an on-the-spot home sale.

New Isn't Everything

To compete with this professional plan, "used" home sellers need a professional plan of their own. Work with your agent to:
  • Target prospective buyers.

  • Decide who would be a likely buyer for your home and make sure your home is appealing to most any buyer but especially to the "profile family." Of course, you'll welcome an offer from any prospective buyer.
  • Apply elbow grease.

  • Make your home shine like new, inside and out.
  • Put best foot forward.

  • Ensure prospective buyers learn about your home's upgrades and unique features as well as the neighborhood amenities.
  • Research competition.

  • Research the competing new homes and the builder's incentives, and offer to assist the buyer with points or other closing costs, as needed.
  • Provide a warranty.

  • Buy a one-year major systems warranty.
  • Price realistically.

  • Price the home to sell.
Remember, mature resale neighborhoods and properties have their own unique appeal. New isn't everything. Set the stage, and get ready to yell, "Action!"
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PRICING Beat Your Competition To The Contract
SHOWCASING Set The Stage For A Quick Sale
THE DEAL Proven Tips To Turn An Offer Into A Solid Contract Fast
TAKE ONE How To Package Your Home To Sell
SOLD How To Attract More Buyers With Seller Financing
INCENTIVES 12 Contract Options That Entice Today's Buyers
SELL OR REMODEL How To Get The Most For Your Money
UPSCALE RESALE Seven High-Cost Mistakes To Avoid
CONTRACT Who’s Offering What, When And How For Your Home
SINGLE AGAIN How Divorce And Death Affect Home-Sale Taxes
TAX MOVES Seven Smart Strategies For Today’s Tax Game
TWO MINUTE DRILL Timely Tips For Short-Notice Home Showings
 
       
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